Why do shop aisles seem emptier but more crowded?

The short answer

Souks stack merchandise vertically and display goods protruding into the aisle. The functional walkway is narrower than the architectural space. Merchandise, not walls, defines the edges. You navigate product, not architecture.

The shop is three meters wide. There are two people inside. It feels packed.

Souk shops are built to a different spatial logic than Western retail. A European shop puts goods on shelves around the perimeter with an empty browsing aisle in the center. A Moroccan shop stacks goods floor to ceiling on every surface including the ceiling, with the shopkeeper sitting in the middle on a raised platform. The browsable space is whatever remains — often less than a square meter.

This is intentional. The density serves the same purpose as a souk's narrowness: it forces engagement. You cannot browse at arm's length. You end up touching, picking up, turning things over. The shopkeeper is within arm's reach because the shop is within arm's reach. Every interaction is physically close, which is how Moroccan commerce works — conversation distance, not browsing distance.

Two people in a Western shop is nothing. Two people in a souk stall is a crowd because the stall was designed for one customer at a time — one conversation, one negotiation, one transaction. The third person waits outside or comes back. This is not inefficiency. It's the unit economics of personal selling.