Why do Moroccans have mixed feelings about Casablanca?

The short answer

Casablanca is Morocco's economic engine — home to the stock exchange, major banks, and 40% of industrial output. Moroccans respect its power but find its pace exhausting and its identity more commercial than cultural. Other cities carry visible centuries of history; Casablanca's identity is modern. The relationship is like London to England — essential but complicated.

Ask a Moroccan from Fes about Casablanca and you'll get a polite pause. Ask someone from Marrakech and you'll get a longer one.

Casablanca is where Morocco makes its money. The Casablanca Stock Exchange, the headquarters of every major bank, the port that handles most of the country's imports and exports — it's all here. Roughly 40% of Morocco's industrial output comes from the greater Casablanca region. People move here for work the way people move to any economic capital: out of necessity, not romance.

The tension is between what Casablanca represents and what it feels like. Other Moroccan cities carry their history on their surface — the medinas of Fes and Marrakech are UNESCO World Heritage Sites, layered with centuries of visible culture. Casablanca's identity is modern, commercial, and faster-paced. The traffic is notorious. The cost of living is the highest in the country. The sense of community that defines smaller cities — where your neighbourhood moqaddem knows your name — thins out in a metropolis of four million.

At the same time, Casablanca is where young Moroccans build careers, where the creative economy is growing fastest, and where Morocco's global-facing ambitions are most visible. The city is investing heavily in infrastructure — the tramway, the Casablanca Finance City free zone, the new urban developments along the coast. The 2030 World Cup will bring further transformation.

Moroccans don't dislike Casablanca. They have the same relationship with it that Londoners have with London or Cairenes with Cairo — pride in its power, exhaustion from its pace, and an awareness that the soul of the country lives elsewhere.